Responsible for around USD17.5 billion* worth of purchasing decisions in Asia, if they’re not in endless board meetings you’ll spot around a third of them hovering in the public spotlight promoting their company’s latest miracle.
Away from the media’s glare, you’ll find that the vast majority of Business Decision-Makers visit a fashionable bar or restaurant at least twice a week, with an equally large percentage found in airport business lounges.
Regular flyers, the Business Decision-Maker will travel up to 15 times a year, four times more than the average. Although they take only three holidays every year, at least 26% of them spend way in excess of US$5000 per person, which is nearly a third more than the average.
*Source: BE:Asia 2009 |
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Sticklers for detail, Business Decision-Makers constantly search for new information. Using the FT newspaper to set themselves up for the day, they will then visit their next most important source of information, FT.com, sometimes returning up to 15 times a day.
As heavy internet users (13 hours a week), they regularly email clients, competitors and even politicians to gauge their company’s position in the global standings. Although they rarely sit still for very long, research has shown that over 41% of them like to settle down with FT Weekend. |
