Uppy Mobille
Client-Facing Professional
Client-Facing Professionals who read the FT are likely to own a watch or item of fine jewellery worth US$5,000.
Source: BE ASIA 2009
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Highly sociable and highly aspirational, Client-Facing Professionals have seemingly limitless empathy for the business needs of their clients. This well-educated group encompasses a wide variety of business disciplines, including accountants, lawyers and management consultants.
Tending to work in larger teams, their lower purchasing power within their business is out-weighed by their natural ability to persuade a client to invest in a project. |
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Hungry to learn, most Client-Facing Professionals come equipped with an MBA and aspirations to live the high life. While they currently buy Audis, they know that with the right career moves, they will own the Jaguar that they’ve always wanted. Always dressed for success, their expensive attire is invariably immaculate.
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Client-Facing Professionals who occupy a higher rung on the business ladder start their day with a proper breakfast at a private club, whilst the majority will head straight to work, opting for a light breakfast.
Plagued by alerts from their mobiles, they rush in and out of meetings all day long, pausing only briefly to charm one of their many clients. To escape the stresses that the day’s business dealings can bring, they gather together in local drinking holes after work to reflect on the day's triumphs and disasters.
To make sure they can charm as many clients as possible, Client- Facing Professionals will travel up to twelve times every year. While away from their base, they will also visit conferences about finance, energy and telecommunications to improve their business intellect.
When given a temporary reprieve from the demands of their clients, they reward themselves with up to seven holidays every year. |
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Having to stay abreast of news that affects their company and their clients means that they are continuously searching for the hottest information. These information afficionados predominantly choose FT.com to get all the news they want, when they want.
Although they use online sources during the week, they pay special attention to the FT newspaper on a Monday morning and have a specific interest in Companies & Markets, as well as special reports such as Innovative Lawyers. Not particularly loyal to their company, they also keep a close eye on FT Executive Appointments in search of the next opportunity to move up the ladder. |
