V. Bright
Entrepreneur
One-third of FT-reading Entrepreneurs plan to start up a new company in the future.
Source: FT Global Survey |
| The true grafters of the business world, Entrepreneurs are determined and passionate. Often described as visionaries, they strike gold in the most niche areas of the business environment. |
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Entrepreneurs have a vested interest in nurturing a new start-up to maturity. They spend a minimum of 14 hours a day working, and sometimes six days a week, to make sure that a new venture is strong enough to compete.
Never seen without the latest gadgets, Enterpreneurs also have a well-developed taste for fine art and sculpture.
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The more fledgling the business, the more likely it is that an Entrepreneur will be found hard at work in an office. As patriarchs of their business, they start the day on their terms, rising early to catch that worm.
Shying away from routine and preferring to do deals face-to-face, more experienced Entrepreneurs will take work outside of the office to more unconventional locations such as restaurants and hotel lobbies.
They head abroad up to eight times a year for business. Closer to home, a large percentage of established Entrepreneurs also have chauffeurs to ferry them around. They rarely take their noses from the grindstone, enjoying only three holidays each year. |
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Always on the move, Entrepreneurs can be found studying both local and international FT publications. Using a mobile or the latest netbook, they also habitually trawl through the pages of Business Life on FT.com to unearth any valuable nuggets of information.
With success come riches. Entrepreneurs love to find exciting ways to splash their new-found wealth, turning frequently to the FT’s How To Spend It magazine for inspiration.
Research has also shown that they are very likely to have a subscription to the weekday FT and an interest in the Companies & Markets section. |
