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Money Bagus
High Net Worth Individual

There are two distinct types of High Net Worth Individual – those who read the FT, and those who don’t. Both spend most of their day flying from one place to another, trying to dig up new opportunities.

No matter where they are based, they are frequently pursued by local tax collectors. As a result, they have become multilingual and multinational operators, allowing them to attract a variety of powerful foreign investors. It’s worth noting that nest eggs for FT Wealth readers average US$2,051,251, over twice that of non-FT readers.

Although you’d expect High Net Worth Individuals to be found at a rather exquisite desk, they rarely are. Instead they prefer to bask in the media spotlight, with a third of them regularly singing the praises of their company on the global stage such as at International FT Conferences.

They prefer open spaces to relax in, and are often photographed on the greens of private golf courses or the white slopes of exclusive ski resorts. Recent research indicates that 1 in 10 of them enjoy visiting upmarket casinos.
Continually searching for the ideal business climate, the FT-reading group travels a staggering 24 times in a single year, four more than non-FT readers.

When they decide to take a break from their business pursuits, FT-readers will happily spend around US$6,000 per person on a holiday (US$750 more than the others) so they’re suitably refreshed when they head back to the office.

Very early risers, they seek out the majority of the news they want between 5am and 10am. They prefer a mix of newspapers, online blogs and magazines.

Studies show that compared with other papers, the FT attracts over 40% more of another wealthy group, the Ultra High Net Worth Individual. Both groups are particularly partial to FT Weekend, with 60% of them preferring to use their own intuition to manage their personal investments, rather than that of a wealth manager.