FT Advertising

Lee Der
Opinion Leader

When Opinion Leaders say 'jump', the rest of the global business audience does just that. Highly intelligent and extremely elusive, this powerful group ranges from studious think tank members to Presidents of the free world.

As they spearhead global change, Opinion Leaders have developed the toughness to deal with any political climate they find themselves in. With their decisions affecting the world's economy, they spend the vast majority of their time in the public spotlight, which makes them incredibly hard to reach.

If you’re looking for a group of Opinion Leaders, you’ll most likely find them on red leather sofas inside government buildings. Sitting on a variety of committees, sub-committees and boards, they expend a lot of energy trying to make the world a better place for others to live in.

Taking a temporarily diversion from world politics, Opinion Leaders prefer to visit quiet restaurants, spending vast sums to satisfy their appetite for good food and wine.

The impressive public status held by Opinion Leaders also means that tight security can restrict their movements. Confined to the back seats of chauffeur driven cars and chartered jets, the more influential individuals will travel abroad eight times a year for international business and around four times for more local matters.

Rare though it may be, Opinion Leaders do find time to take a break from cradling the economic and social policies of the world, flying on holiday around eight times a year with time equally split between their native country and more exotic destinations.

Known to many as media sponges, Opinion Leaders rely on news updates and event analysis. However, due to their time-poor nature, they also rely heavily on a close relationship with teams of researchers. These researchers will help add to anything that the Opinion Leader may have missed when browsing the FT and FT.com earlier.