FT Advertising Asia

WPP is set to restart its acquisition strategy across the region, with chief executive Sir Martin Sorrell confirming eight deals are currently on the table across Asia Pacific.

Date: 2-Feb-10

Source: Media

Marketing

The FT's Angela Mackay weighs in on online payment models

The Financial Times announces changes to their online access plans, executive director of the FT Asia-Pacific, Angela Mackay, says this is only the beginning of a long-term movement to migrate online content behind a paid wall.

Date: 05-Oct-09

Source: Marketing Interactive

New Products

FT Lets Luxury Brands Spend Online

The Financial Times will officially launch a standalone website for its How To Spend It magazine aimed at offering high-end advertisers a platform to communicate online.

Date: 15-Sep-09

Source: Media

Our People

FT appoints Demetri Sevastopulo as Asia News Editor

Sevastopulo will be responsible for the Financial Times newsgathering operation throughout the Asia Pacific region, for the presentation of Asian news in all global editions of the newspaper and for Asian news coverage on FT.com.

Date: 21-Jul-09

Source: Marketing Interactive

New Products

FT announces the launch of iPhone App

The Financial Times has announced the launch of its iPhone application as a free download from Apple's app store. The application will allow users to access FT news and analysis, unique markets data and a currency converter.

Date: 16-Feb-09

Source: Media

Marketing

FT launches campaign aimed at media buyers

As part of its year-long campaign to educate regional media planners of its advertising opportunities, The Financial Times has launched a desktop widget "themed around the pursuit of knowledge".

Date: 30-Jan-09

Source: Marketing Interactive

Marketing

FT Joins The Mobile Craze

The Financial Times has added mobile as a new channel through its website aimed at reaching out to a younger demographic. The new FT.com website is optimised for mobile devices available at m.ft.com.

The FT.com mobile site won the best mobile site at the 2009 Association of Online Publishers

Date: 16-Jan-09

Source: Marketing Interactive

Marketing

FT.com Breaks 1m Barrier

The Financial Times appoints Robert Shrimsley as managing editor of FT.com. Shrimsley will help steer the ongoing digital and print integration at the FT, while leading on the ongoing design improvements on FT.com and its editorial content.

Date: 02-Sep-08

Source: Marketing Interactive

New Products

Refreshed FTChinese A Boon for clients

The Financial Times has launched a wave of new features on FTChinese.com to improve its site function for readers and advertisers.

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