FT Advertising
FT readers are an affluent, highly-educated group of business professionals and leaders. They have sophisticated
interests and are willing to pay extra for quality products. That's why, for many brands, they are model customers. |
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FT readers have the spending power to indulge their varied and sophisticated interests. Their considerable assets allow them to own multiple properties, build a car collection, and travel First and Business Class more often than readers of any other international publication. They are highly focused on the business of money and are always looking for inspiration on how to spend it. That's why, every morning, they turn to the FT.
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US$ millionaires comprise over 25% of the FT's growing readership in Asia. While the FT's independent insights give them a competitive edge at work, these big spenders turn to the FT's popular supplements - notably FT Weekend and How to Spend It - for inspiration and introductions to the finer things in life. Advertising in the FT gives your client |
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